BRANDING

A SELECTION OF GRAPHIC DESIGN CASE STUDIES IN THE FIELDS OF BRANDING, VISUAL IDENTITIES AND CORPORATE MANUALS.

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IMPEX REBRANDING CASE STUDY

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This exercice attempts to uplift the identity for IMPEX, a major car dealing agency in Beirut.

The identity ha not been updated for over 30 years.

The rebranding process starts from the logo, taking the serif off and trying to portray the forward direction that the business has taken over the years with a modern approach.

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VARIOUS LOGO DESIGN

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A selection of various logos proposed to clients for new businesses ranging from the F&B sector to Media and Retail.

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LADORIAN IDENTITY CREATION - CASE STUDY

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A proposal case study for a Film Production house based in Madrid. 

The inspiration mainly originates from the camera film effect on negative films as well as representations of the Camera lenses.

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SENSES - CORPORATE IDENTITY MANUAL

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A corporate identity manual for an existing brand, setting up all the guidelines for the usage of the brand's logo on print, digital and through advertising applications. 

© All rights reserved 2019, Ghassan Salameh.